What You Need to Know About Surgeons and Hospitals Increasing Alignment
by Patrick Vega | Mar 2020
The hospital and physician relationship, historically fraught with mistrust and skepticism, is being supplanted by greater transparency and true collaboration. Device companies can leverage this trend as an opportunity. ... Read more »
What You Need to Know about Emerging Opportunities in the Outpatient Surgery Market
by Patrick Vega | Aug 2019
Outpatient hip and knee replacements are expected to increase by 200% in the next five years, while spinal fusions are projected to increase by 56%. We highlight ambulatory strategies and suggest ways in which device companies can capitalize on the procedural shift from inpatient to outpatient setti ... Read more »
Here’s How Hospitals Want to Collaborate More with Orthopedic OEMs
by Patrick Vega | Mar 2019
As the hospital environment becomes more complex, traditional approaches to establishing relationships, selling products and servicing accounts have become less effective for orthopedic manufacturers. OEMs that understand the customer environment and invest in a partnership with them can be rewarded ... Read more »
