BONEZONE is owned and produced by ORTHOWORLD®, a specialty publishing firm solely focused on the global orthopaedic market. Founded in 1992 by orthopaedic industry executives, ORTHOWORLD’s early days were spent fulfilling requests for market intelligence and merger and acquisition assistance. This experience provided a unique, high-level, strategically-oriented foundation upon which BONEZONE was conceived, and today our leaders possess a combined 40+ years of orthopaedic industry service. BONEZONE launched in 2002 to an engaged readership of R&D engineers, supply chain managers and procurement professionals. By 2012, readership expanded to include executive management and quality, regulatory and clinical affairs professionals, with growing interest from marketing teams in light of pressures from Unique Device Identification (UDI) initiatives and Design for Manufacturability mandates. The print magazine is now accompanied by a tablet-friendly ePub, twice-monthly eNewsletters, a robust website and, since June 2005, OMTEC: the world’s only conference exclusively serving the global orthopaedic industry.
Areas of Expertise Readers Seek
BONEZONE readers seek suppliers and service providers that offer a range of commercialization solutions, from prototypes to inventory management.
| Implant Manufacturing
||Instrument Manufacturing||Regulatory Affairs||Surface Treatments|
Orthopaedic device commercialization is no longer a topic for a select audience. It is, perhaps, the most pressing issue facing the industry, second only to patient outcomes. Clinical data, reimbursement, testing, UDI, quality measures, inventory management, price pressures; these topics only scratch the surface of “commercialization.” BONEZONE contributes to these important subjects by giving its readers a trustworthy and purposeful perspective. Actionable advice, practical tools and guidance from real people who have first-hand knowledge of the trials and errors it takes to fuel progress are the foundation of BONEZONE’s editorial content.
Bolstered by two decades of providing strategic insights to industry CEOs, BONEZONE’s leadership is uniquely equipped to tackle complex issues, translating them into articles that readers can absorb to boost their competence and ultimately, their contributions to their companies.
“Voice of customer” is the driving force behind all of ORTHOWORLD’s offerings, and BONEZONE leverages surveys and input from its Advisory Board to keep content relevant and useful to readers. Executives from the following companies presently suggest and critique content: Active Implants | Arthrex | DePuy Synthes | Medtronic | MicroPort Orthopedics Smith & Nephew | Stryker | Tyber Medical | Wright Medical | Zimmer Biomet