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Orthopedics This Week Partners with MedTech Momentum and Synthes'3D to Launch Next Gen 3D Virtual Convention Solution

Orthopedics This Week (OTW) commenced worldwide launch of a next-generation 3D Virtual Convention platform for the medical industry: OTW Virtual Conventions. Available now, OTW Virtual Conventions is providing 3D virtual meeting services to physician societies, companies and meeting organizers. The OTW Virtual Conventions web platform employs realistic 3D renderings to deliver an immersive experience.

Its mission is to:

  • Help meeting organizers extend their reach and audience

  • Help physician societies increase and diversify their revenue stream

  • Provide a next generation interactive, collaborative networking tool for the entire global orthopedic community

"Almost all meetings have shut down this year. To make matters worse, most physicians are highly reluctant to leave their practices at this critical time," said Robin Young, CEO of RRY Publications LLC, "Every meeting organizer needs a virtual meeting solution to keep their meetings relevant and solvent."

The OTW Virtual Conventions technology platform is powered by Synthes'3D. The result is a virtual meeting environment that educates, connects and entertains.

An OTW Virtual Convention is a fully immersive virtual physician meeting experience which integrates with Zoom or Vimeo style in-person lectures, break-out sessions and workshops which can be live or prerecorded.

MedTech Momentum President Guillaume Viallaneix said, "If meeting organizers want to keep and increase their physician audience, they must deliver an interactive EXPERIENCE that is not just about data, but also about the feel! Good scientific content is easily remembered if it is emotionally charged, part of a bigger story; this is what we are about."

An OTW Virtual exhibit booth is a 1-click connection to a salesperson, full suite of product glamour shots, videos, clinical studies and documentation. OTW Virtual Convention also found a way to incorporate traditional conference style pens, calendars, thumb drives and other exhibitor-branded takeaways.

OTW Virtual Conventions is a partnership between RRY Publications publisher of Orthopedics This Week Newspaper, Orthopedics This Month Magazine and the Orthopedics This Week newsletter; MedTech Momentum, an orthopedic industry branding and marketing firm and Synthes'3D, a 3D & digital studio for medtech companies with 3D animations, 3D renderings, motion design, mobile apps and virtual reality marketing and training solutions. 


Product OTW virtual convention
    A virtual convention can be an immersive, interactive experience.