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Zoning In with Trent Northcutt


BONEZONE: What advice do you have for others on managing fast growth, whether that be product lines, new markets, etc.?

Northcutt: You’re only as good as the people you surround yourself with. I tend to work with the same people again and again. I’ve been fortunate to work with talented surgeons who have always given me a shot at selling another product portfolio. I’ve also worked with tremendous distributors around the country that have followed me from one decision to the next. They’ve said, ”Okay, I know that this is a company whose management team is going to give me the things that I’m used to getting, and I know that they’re going to do something new.’ “ The advice would be to stay true to the people who got you to where you are now, because that’s the reason why you’re there. Live every day with an attitude of gratitude.

BONEZONE: You’ve been in the medical device industry for two decades. What lessons have you learned?

Northcutt: I’ve learned to be humble, because you don’t always get what you want; you don’t always know what’s going to be the next change. In medical, one day the pendulum is swinging this way and the next day it’s swinging back. You have to find your center. What do you believe in? What are your core values? What are your company’s core values? That will provide you with boundaries and won’t allow you to swing to the right or the left, because you’re never going to catch the next trend.

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