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Who Reads BONEZONE

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playerprofileicon2  Who Reads BONEZONE?

BONEZONE is owned and produced by ORTHOWORLD, a specialty publishing firm solely focused on the global orthopaedic market. Founded in 1992 by orthopaedic industry executives, ORTHOWORLD’s early days were spent fulfilling requests for market intelligence and merger and acquisition assistance. This experience provided a unique, high-level, strategically-oriented foundation upon which BONEZONE was conceived, and today our leaders possess a combined 40+ years of orthopaedic industry service.

BONEZONE launched in 2002 to an engaged readership of R&D engineers, supply chain managers and procurement professionals. By 2012, readership expanded to include executive management and quality, regulatory and clinical affairs professionals, with growing interest from marketing teams in light of pressures from Unique Device Identification (UDI) initiatives and Design for Manufacturability mandates.

The print magazine is now accompanied by a tablet-friendly ePub, twice-monthly eNewsletters, a robust website and, since June 2005, OMTEC: the “live” version of all of the BONEZONE counterparts.

 




Print Circulation by Company Type (October 2015-June 2016)

Approximately 6,000 printed magazines (30,000 annually) are mailed five times per year throughout the world. Circulation is predominantly U.S. (88%), followed by Europe (8%) and ROW (4%).

OEMs dominate BONEZONE’s circulation (78%). These professionals manage a variety of responsibilities and represent more than 800 unique companies.



OEM

78%



Supplier

17%


University/
Society/
Surgeon
or Hospital
2%


Service

Provider/
Financial/
Legal

2%




Consultant

1%

 

 

 



OEMs - by Job Responsibility

 
  36%  R&D, Product Development

 

 
  19%  Quality, Regulatory, Clinical

 

 
  14% Operations, Manufacturing, Supply Chain



 
  14%  Executive Management

 

 
  8%  Sales, Marketing

 

 
  6%  Sourcing, Purchasing


 

 
  2%  Other

 

 

Their Authority

20%
of OEMs are titled Vice President or higher.

Specifically, more than 500 CEOs, Presidents or Managing Directors and 600 Vice Presidents and Chief Officers receive BONEZONE in print.


 

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 Email 

 BONEZONE’s circulation is bolstered by a twice-monthly eNewsletter, which is opened by an average of 3,000 readers each issue.      

 




Web Audience Overview (July 2015-July 2016)

The BONEZONE and OMTEC websites join forces to attract readers from around the world. The number of site users, pages viewed and directory searches has increased over last year, and we are committed to continued growth.

BONEZONEheader2

Sitewide
43,374 (*+44%) Sessions   |   31,515 (*+43%) Users  |  137,721  (*+27%) Pageviews

Supplier Directory
5:57
 (*+22%) Avg. Session Duration in Minutes   |   6,935 (*+8%) Users  |   71,302 (*+78%) Pageviews

OMTECHeader2

30,325 (*+19%) Sessions   |   19,011 (*+19%) Users  |   77,977 (*+10%) Pageviews

*Percent growth over the previous period.

 



Christine
and Mike team up to provide you with focused attention and care. They welcome the opportunity to be of service.   
Christine Radigan Cavey -  This email address is being protected from spambots. You need JavaScript enabled to view it.  |   Mike Casey -  This email address is being protected from spambots. You need JavaScript enabled to view it.  |  440.543.2101

 

 

  

 

 

 

 

 

Subscribe to BONEZONE Print Issues

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Make your selection below.

 
  5 print issues/year: $49 to qualified device company professionals
 
  5 print issues/year: $175 for suppliers, consultants, others
Published five times a year, BONEZONE delivers essential content for orthopaedic industry professionals. Articles cover the latest in R&D, overcoming Legal, Clinical & Regulatory challenges, Supply Chain optimization and insights from industry leaders. Also included is BONEZONE's Featured Player Profile directory, connecting you with the top suppliers and service providers, both domestically and globally, in the orthopaedic industry.
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Julie Vetalice
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ORTHOWORLD Inc.

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