NASS Preview: Suppliers to Build your Orthopaedic Products

• Posted in Business Critical | August 25, 2016 | Comments (0)
• Tags: supplier, spine, business intelligence solutions, orthopaedic supplier, NASS, partnership
• By: BONEZONE

Those of us who have attended the North American Spine Society (NASS) Annual Meeting over the years have likely noticed the uptick in exhibitors that hail from the supply chain. Those of you who are somewhat new to the conference should know that this hasn’t always been the case. This year, the group claims ~25% of the NASS exhibitor makeup.

(By our definition, OEMs/Device companies sell final branded devices to hospitals; Suppliers and Service Providers primarily serve the OEMs or other suppliers, and Other comprises entities such as societies, publishers, providers of wealth management services, microscopes, soft goods, etc.)

We’ve sorted through the exhibitors because we’re exhibiting too, and it’s important to us to know our neighbors and our neighborhood. This exercise got us thinking about you, and how you might leverage the exhibiting suppliers to get more out of your NASS experience.

At the end of the day, it’s people who make it happen. And, NASS 2016 offers a variety of people.

In considering what you’ve taught us about your OMTEC experience, here are a few ideas for bolstering your NASS strategy:

• Introduce your surgeons to the people who build their devices or instruments, and start a direct conversation about design benefits or improvements.
• Bring your colleagues (or yourself) to suppliers’ booths to discover a solution to that design challenge or a partner to test your prototype. Or, consider the knowledge or skills gap in your team and consider filling it with a new partner.
• Conduct meetings and project updates with several of your suppliers under one roof.
• Consider your needs in 2017. Are there suppliers on the NASS floor with whom you can get a head start? Or, are there suppliers you want to meet or vet, in anticipation of future needs?

These are just a few ideas to get you started. We hope you find them useful!

Many of NASS’ exhibiting suppliers are customers of ours, so we’ve provided a link to their company profile where applicable.
                                                                                                                                   

*Note: Exhibitor information was last updated on July 26, 2016.

As mentioned, we’re exhibiting, too. You can find us in ORTHOWORLD Booth 606.